Corporate ethos on the fly

The strange ways in which corporations set about to define their vision and ethos. Jonar Nader likens it to opening a dictionary and selecting all the good words. He says that it becomes impossible to live-up to the noble ethos. To listen to an excerpt from the radio broadcast, please click on the green play button below.
[audio:E_Ethos_at_work_Tim_Cox.mp3]