Management & leadership

Encourage customers to complain

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How can we help customers to really complain? Jonar Nader says that most customers do not complain, so we need to ask them the right questions so that they begin to trust us with their genuine feedback. To listen to an excerpt from the radio broadcast, please click on the green play button below.
[audio:E_Getting_customers_to_complain_Angela_Catterns_ABC.mp3]

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