When Jonar Nader launched his book, ‘How to Lose Friends and Infuriate People’, he received a letter from the lawyers of Donna Dale Carnegie and from the Carnegie Institute (from the famed ‘How to Win Friends and Influence people’. The New York lawyers demanded that Jonar withdraw his book from every market, and destroy all publications. Jonar’s United States publicist resigned in fear, and Jonar went on the war-path.
Jonar Nader is a management consultant, and principal at Logictivity Pty Limited. He is an author of management and leadership publications, including ‘How to Lose Friends and Infuriate People’. His areas of expertise include customer service, branding, and marketing.