From Lose Friends Radio comes this segment called ‘Customer exit-polls’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button:
BTB_06_Customer_exit-polls.mp3
From the Lose Friends series, here is what Jonar Nader has written about: EXIT POLLS
The most sensible survey is the ‘exit poll’ ⎯ a survey that asks customers what they think of an experience. The major difference between all other surveys and this one will be its immediacy. It will be conducted moments after an encounter or transaction, and the results will be plotted within seconds. Instantly, the results of the exit poll will be flashed on the screen of several senior people within the organisation. Such immediacy will enable them to detect horrors as they happen. This sharp method is a far cry from waiting months for survey results to be massaged, moulded, and carved into statistics whose meaning would have dissipated, rendering the whole ritual useless.
For information about Jonar’s books, please visit the official website www.LoseFriends.com
Comments are closed.