From Lose Friends Radio comes this segment called ‘Displaying the dirty laundry’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button:
BTB_30_Displaying_the_dirty_laundry.mp3From the Lose Friends series, here is what Jonar Nader has written about: DISPLAYING THE DIRTY LAUNDRY
Gather all your complaint statistics and product faults, and share these with a group of potential buyers. Then, ask them if they would still consider buying your product in view of what they now know. If your customers say that they would hesitate, you have a potential catastrophe brewing because very soon you will be forced to divulge such precious and damning information. What then? Can you do something about it now? Of course you can. This is how easy it is to engineer your future ⎯ if you care enough about your future.
For information about Jonar’s books, please visit the official website www.LoseFriends.com
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