From Lose Friends Radio comes this segment called ‘Gold memberships’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button:
BTB_26_Gold_memberships.mp3From the Lose Friends series, here is what Jonar Nader has written about: GOLD MEMBERSHIPS
The day that frequent-flyer programs, economy-class travel, and gold memberships disappear, we might see the end of the ‘regular-customer’ epidemic. Businesses fail when they set out to treat regular customers differently from irregular ones. In essence, this action eventually translates to treating irregular customers less well than the regular ones. Besides, in large organisations, not all staff members would be able to discern between the two. It amounts to asking staff to differentiate between groups, and to treat each group differently.
For information about Jonar’s books, please visit the official website www.LoseFriends.com
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