From Lose Friends Radio comes this segment called ‘Inefficiencies’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button: [audio:BTB_44_Inefficiencies.mp3]
From the Lose Friends series, here is what Jonar Nader has written about: INEFFICIENCIES
The Internet and all its peripheral technologies will not make you efficient if you are now inefficient. It will not make you fast if you are now slow. It will not enable you to deliver better customer service if you currently deliver none. In fact, if you are inefficient, e-business will amplify your inefficiencies for all to see. If you are slow, it will slow you down even further. If you do not currently delight your customers, it will help you to drive them away faster than ever before… Do not pin your hopes on the Internet.
For information about Jonar’s books, please visit the official website www.LoseFriends.com
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