From Lose Friends Radio comes this segment called ‘Marketing’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button:
BTB_29_Marketing.mp3From the Lose Friends series, here is what Jonar Nader has written about: MARKETING
The function of marketing is not ‘to market’. There is no such thing. Those who speak of the ‘four-Ps’ are showing their ignorance and their rigid textbook thinking. The single most important function of marketing is to engineer the future. By the way, a marketing campaign must not be based on what you can afford, but on what must be done.
For information about Jonar’s books, please visit the official website www.LoseFriends.com
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