Timing

From Lose Friends Radio comes this segment called ‘Timing’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button: [audio:BTB_18_Timing.mp3]

From the Lose Friends series, here is what Jonar Nader has written about: TIMING

Prudent executives must confront what must be confronted and reject what must be rejected. Timing becomes the single factor that determines victory. But timing is a perishable state. Its window of opportunity is never the same for any two situations. For that reason, the best time to strike is the instant that you know you must.

For information about Jonar’s books, please visit the official website www.LoseFriends.com