Impact of technology on marketing

Pinterest LinkedIn Tumblr

Jonar Nader

Jonar Nader says that marketers have been pushing technologists to produce way too many products. He describes some of the characteristics of the modern world, and says that information must not only have form and structure, but that it must be alive. Hence, Jonar coined the term inforMOTION which refers to data that is alive, and plugged into the source.

Get the Flash Player to see this content.

Comments are closed.