Book-related interviews

Use your brain

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Use your brain- Jonar NaderIf you want to be a leader in your market, you need to stop and dream a little. If you can think it, you must do it, otherwise, your competitors might beat you to it. Jonar speaks with Steve Hardiman about organisations who have staff members who have no idea what it is like to be a customer. As a result, customers endure had service that is not only bad, but also brainless. 

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