From Lose Friends Radio comes this segment called ‘Serving two bosses’, narrated as an excerpt from one of Jonar’s books. You can read the transcript below, or listen to the original broadcast by clicking on the green play button:
BTB_11_Serving_two_boses.mp3From the Lose Friends series, here is what Jonar Nader has written about: SERVING TWO BOSSES
It is too difficult to operate a profit-seeking business and have two bosses. The customer cannot be your boss when the shareholders are your first priority… You are in the business of supplying goods and/or services to the specifications that were agreed upon. Your obligation is to be truthful and honourable. Beyond that, you need not put up with customers’ demands that do not comply with your corporate objectives; nor should you raise expectations about things you cannot deliver. For your own sake, reel in those advertisements and read every one of them. Watch your television hype then scrutinise your brochures and media releases. You might begin to understand why unsuspecting customers appear to be too demanding. Examine the statistics that show how frequently you targeted a certain group with over-exaggerated statements about your service, your quality, and your supposed responsiveness. Can you blame customers for thinking that they deserve better than what you give them?
For information about Jonar’s books, please visit the official website www.LoseFriends.com
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